What makes a WOW Brand

Having thought of my own interviews and read the other blogs I'm getting the feeling that alot of the WOW brands perception are driven by:

FUNCTIONALITY

So in order to identify the real drivers of VALUE driven brands you need to compare brands which offer similar functionality. I.E. perfumes or soft drinks.

In this case we can zoom in on what differentiates for instance Pepsi and Coca cola.


How do you see this?

Soeren

Ikea and Apple is great brands according to Mukhtar, project manager

They live up to the brands promises and both push the limit and surprise you as a consumer

Personally I like brands who give function, edge and break into new grounds Soeren Hesselberg, Blogger Program mgr

I like the brands: 
   


These brands come from very different industries, but I like both of them as North Face gives me this adventure feeling of being prepared for the challenges that nature will bring.
Pixar combines excellent story telling with use of the most modern technology with in movie making.

Coca cola is IT according to Shangeetha Vickneswaravel Planning Executive, Marketing

The brand is well known all over the globe, it has a history and it has developed over time and stayed "modern"

Luka likes H&M, IKEA and Søborggaard

My daughter Luka (13 Years) likes H&M and IKEA because of good price quality relation and broad selection.

She also likes Soeborgaard organic foods because it tastes good is more healthy.

Better late than never

Having finished my day job and the pre-work for another Horsley program, I'm now ready to venture into the world of WEB 2.0, blogging, Flickr, Twitter.....

Soeren Hesselberg